A.PURNELL PRODUCTIONS
Brand Initiative & Website Launch
EVENT PLANNING
Brand Strategy
Visual Identity
Website Design
Messaging
Content Development Creative Direction
Launch Strategy
Extended Team + Network:
Mike Colon (Photography)
Matthew Hanlon (Photography)
Ashley Purnell (A.Purnell Productions) came to ABD Agency with an inspiring legacy-driven story and a fast-growing reputation for creating elevated, heartfelt, and unforgettable events. Our goal was to refine, strengthen, and elevate the brand identity—transforming her natural creative gift and innate eye for detail into a polished, luxury-facing brand positioned among Los Angeles’ leading event planners.
The Challenge:
Although A.Purnell Productions had strong word-of-mouth success, the brand needed a refined identity, elevated storytelling, and a standout digital presence to compete in LA’s luxury event planning landscape.
Our Approach:
Brand Strategy & Positioning – Defining her unique place in the LA market with a legacy-centered, emotion-forward brand identity.
Visual Identity Development – We created a modern, editorial aesthetic with sophisticated typography, simplistic neutrals, and refined logo marks.
Messaging & Story Crafting – A meaningful brand story rooted in heritage, intention, and elevated experiences.
Website Design – Crafting an editorial, immersive website to showcase her work and streamline more inquiries.
Content & Launch Strategy – We curated blog themes, email flows, and social content to position Ashley as a leader and educator in event planning.
