WATSON REALTY CO.

Brand Refresh & Refinement

REAL ESTATE & DEVELOPMENT

Art Direction
Creative Direction
Logo Expansion
Messaging & Tone
Brand Story
Brand Identity
Print Collateral

Team:
Brand Director: Kate Rosier
Senior Designer: Syra Medina

Quiana Watson, MBA, a renowned real estate agent, broker, and CEO, approached ABD+Maxa Designs with one goal in mind: create a cohesive, high-end powerhouse lifestyle brand that would resonate globally and position Watson Realty Co. as Atlanta’s “go-to” real estate firm.

With an already established classic look and feel, we focused on crafting a brand refreshment that would be slightly more modern, sexy, luxurious, and timeless through the use of nature-inspired imagery, harmonious font pairings, a monochromatic color palette and powerful messaging.

We started with a logo expansion that would give the brand more versatility and brand awareness, and then proceeded to design and develop a trove of supporting marketing materials that would position Watson Realty Co. as Atlanta’s ultimate real estate resource.

An all encompassing tagline “Beyond the Imaginable” would set the tone for a real estate experience like no other.

ORIGINAL LOGO

PROPOSED LOGO EXPANSION

We created a robust batch of logo formats that would translate across all platforms and marketing collateral.

Stationery Design

An assortment of business card layouts strategically designed to each be used at a specific time, place and setting. A simple letterhead treatment to complimented the brand.

A series of hand-selected textures were chosen to highlight the heritage of the brand and add a layer of luxe to all marketing materials.

Collateral Design

We designed a series of modern and fresh print collateral pieces including real estate property brochures, flyers, and postcards and presentations to unify the message that Watson Realty Co. provides service “Beyond the Imaginable”.

Signage

Eye-catching signage was designed to distinguish Watson Realty Co from its competition.
We used lots of black space with minimal white text to draw the eye quicker.

Social Media

We designed a cohesive cluster of social media content that Watson Realty Co. could use to promote real estate, brand values, current and future events, market trends, agent success and much more.