VELO HOMES AND ESTATES
Full Company Rebrand
REAL ESTATE
Velo Homes and Estates is the culmination of years of real estate experience and development. Tony Rosso’s (Velo founder and Realtor®) objective was to elevate his current brand with a sleek new look, updated brand messaging, a handsome website, and supporting print deliverables that would further extend the brand’s message. The updated brand needed to reflect a look and feel that would resonate with clients ranging from millennials to adults 40 - 50 years old. We started with the DNA of Tony’s old brand and began building a framework for the new brand.
Logo • Website • Full Collateral Suite • Signage • Creative/Art Direction
LOGO
Tony already had a simple vision for the logo: a striking rendition of the letter “V”. We expanded on the concept of the singular letter “V” by crafting it in such a way that was modern, slightly futuristic, and sharp.
Logo Execution in partnership with: Erik Gallardo, Creative Director
FOCAL WORDS: Luxury, Edgy, Modern, Masculine
To achieve the simplistic aesthetic, we began breaking the letter “V” down into smaller components and then reconfiguring it back together in different ways. We wanted to achieve something that had just a hint of abstraction while being legible.
LOGO PROCESS
MOODBOARD
Working with an aesthetic that is both classic and current, Velo evokes luxury without being ostentatious. All images and design elements reflect Tony’s charm with an elevated scale and masculine feel. Think monochromatic, textural, and architectural, using darker colors that reveal Tony’s true character.
EMAIL HEADER
EMAIL SIGNATURE
24” X 32”
24” x 24”
WEBSITE
Tony wanted a new website that reflected real estate in a user-friendly manner. Clean and simple text and CTA’s, architectural use in photos, and an almost completely static design made for the perfect solution. We went with a 1-pager approach to keep the site low maintenance and clutter free so that maintenance for Tony would be easy post launch. The site uses a dark and moody aesthetic to further highlight Tony’s reintroduction into the real estate industry as a powerhouse realtor.
Website Messaging in partnership with Matthew Kyle, Copywriter
