THE GREEK INITIATIVE
Logo & Website Refresh
PHILANTHROPY & SERVICE
The Greek Initiative is an influential source for undergraduate members of Black Greek Organizations to be advocates for community service while building professional and scholastic networking opportunities. It is a leading organization, building professional men and women as future leaders and impactful world leaders for their communities.
Our goal was to create a lasting legacy and brand that could stand the test of time. Everything about the organization (visually) needed to have a historic and powerful, yet modern and memorable feel. TGI represents the best in impact and change, and the brand needed to convey that in an approachable way.
We started with the fundamentals of TGI’s DNA, and then began to build a story around its pillars of success.
Logo • Website •Creative Direction • Social Media Design
LOGO
TGI’s new logo needed to evoke a sense of “Connection”, as this was the main component of the organization - Connecting the youth of today with those who see bright futures for tomorrow.
A monogram logo direction was requested, so we began to explore different combinations of the letters “T” “G” and “I” in an attempt to create a mark that was both powerful and soft simultaneously. We began to explore the idea of a symmetrical monogram while still focusing on the union of all the letters. The “T” became the connecting element of the logo by locking together the letter forms.
MAIN LOGO
SUPPORTING LOGO CONFIGURATION
BEHIND THE SCENES: LOGO PROCESS
The Greek Initiative strives to improving their neighborhoods by empowering their future leaders.
WEBSITE
ABD crafted a website for The Greek Initiative that was scholastic, user-friendly, and informative. Constant CTA’s (Call to Actions) and a black and white aesthetic were used to not only capture the essence of the brand, but give it a level of seriousness and professionalism. Black and white lifestyle imagery with a focus on African American youth softened the mood of the website while also translating to a high level of connection and user relatability.
